Ifeyinwa “Ivatar” Adewumi is a Nigerian media personality, DJ, model, and actress who was born on the 15th of February 1988 in Akwa, Anambra State, Nigeria. She is from Anambra State, with Yoruba and Igbo heritage.
She is best known for participated as a housemate in the tenth season of the reality TV series Big Brother Naija in 2025. She is recognized for her fashionable, tattooed look, along with her straightforward personality. She was 37 years old at the time of her appearance on Big Brother Naija.
During her time in the house, she was seen as a calm yet strong and insightful figure. Renowned for her charm and authenticity, she was open about her previous mistakes in placing trust in others. She was evicted from the house on Sunday, September 7, 2025.
Ivatar expressed that participating in Big Brother Naija had always been a dream of hers, and she mentioned that her daughter is also a big fan of the show.
She is a proud mother to a daughter, which she has called the highest point in her life. She noted that having her daughter was unexpected, but it made her a better person. She mentioned that one of her greatest personal accomplishments was learning to let go of anything that negatively impacts her mental, physical, or emotional well-being.
Ivatar has experience as a DJ, actress, and television host. She put in a lot of effort to earn her DJ certification and has played at big events, even prior to celebrating her first year as a professional DJ. Her bold, heavily-tattooed style has made her a well-known media personality.
After her eviction, she has taken part in media interviews where she talked about her connections with fellow housemates, including Mensan. She has also confirmed that she is getting back into DJing. Ivatar has an estimated net worth of $50,000 that’s about ₦75 million naira.