Nigerian reality television star, psychologist and research analyst, Ibifubara Davies was born on 18 July 1997 in Kalabari, Rivers State, Nigeria. She is from Kalabari-Ijaw tribe. She now resides in Lagos.

Fresh out of Caleb International College in 2014, Ibifubara Davis began her academic journey at Covenant University, where she successfully completed her Bachelor’s in Psychology in 2018.

On social media, she is known as Ib Cakes or Soft Babe. She is described as witty, free-flowing, and compassionate, with an analytical and sometimes pedantic side. She enjoys conversation and self-discovery. 

A trained psychologist, Ibifubara is passionate about mental health and has worked in various therapeutic settings. Beyond psychology, she has built a career as a content creator and creative director. With a strong presence on social media, she engages her audience with her content and personality. At one point, she transitioned into the tech field after graduating from Covenant University, though she later described this as a mistake.

Ibifubara entered the Big Brother Naija house in July 2025. She was the second housemate to be evicted from the show, during the Week two live eviction show on August 10, 2025. During her time in the house, she was known for her “unusual recreational activity” of rating salads at different restaurants across Lagos. 

After her eviction, Ibifubara continued to make public appearances, including as an award presenter for the 11th Green October Event in Lagos in October 2025. She continues to be a vocal advocate for mental health and wellness on her social media platforms. Ibifubara Davies has an estimated net worth of $10,000 (₦15 million naira).