Niffer Jovin born Jenifer Jovin on March 30th, 1994 is a prominent Tanzanian entrepreneur, social media influencer, and activist. She is the CEO of Niffer Beauty and Niffer Cosmetics, a business specializing in cosmetics and outfits. She gained a large following, particularly on TikTok, for her engaging content.

Education:

Jenifer Jovin has shared some details about her secondary and potentially higher education journey through her social media. She completed her Form 6 education around 2019. Following her secondary education, she mentioned that she was waiting for university admission results while already starting her business ventures, including selling food (mama ntilie) in Kariakoo.

Career and Activism:

Jovin is known as a businesswoman and socialite, who built a brand around her cosmetics and fashion business, which has physical stores in Dar es Salaam and Dodoma, Tanzania.

In late October and early November 2025, Jovin became a central figure in a political controversy. She was arrested and subsequently charged with treason, conspiracy, and incitement for her involvement in the viral “Nywinywi” Challenge. This online movement started as a dance trend to a satirical song about post-election tensions in Tanzania but quickly evolved into a digital protest movement.

Authorities accused Jovin and 21 (later reported as 98) others of “deliberately insulting the Head of State and encouraging public unrest”. The charges are serious, with treason being a non-bailable offense punishable by death under Tanzanian law. Her mother has publicly pleaded with President Samia Suluhu Hassan for her daughter’s forgiveness.

Personal Life:

Niffer Jovin has children, a factor her mother cited in her plea for clemency. Her case has attracted significant public attention and raised concerns from human rights groups regarding freedom of expression in Tanzania.

Niffer Jenifer Jovin is married. She frequently refers to herself as a “wife” on her social media platforms and has publicly shared anniversary messages with her husband, whose nickname appears to be ‘OG’. In a 2024 Instagram post, she celebrated her 7-year anniversary with her husband. Both she and her husband expressed their love and appreciation for one another in the posts, indicating they have been married or in a committed relationship for a significant period and share children.

Net Worth:

Jenifer “Niffer” Jovin has an estimated net worth of $1 million.

Niffer Cosmetics: The main source of her wealth, involving the sale of a wide range of cosmetics, skincare products, and perfumes.

Niffer Beauty/Outfits: Her business also extends to selling various clothing and fashion items.

Physical Stores: She operates physical retail locations in major Tanzanian cities, specifically Dar es Salaam and Dodoma.

Social Media Influence: Jovin has a significant following on platforms like TikTok and Instagram, which she leverages to market her products directly, thereby fueling her business success.

Early in her career, she also mentioned working as a ‘mama ntilie’ (food vendor) in Kariakoo, which suggests a background of hard work and entrepreneurship from a young age before establishing her current successful brand. She is described by her family as the primary “breadwinner”.

Samia Suluhu Hassan was born in Zanzibar in 1960 and became the sixth President of Tanzania in March 2021. She is the country’s first female president and previously served as Vice-President from 2015 to 2021. 

Early life and education: Hassan completed secondary school in 1977 and worked in government, obtaining an Advanced Diploma in Public Administration in 1986, a Postgraduate Diploma in Economics in 1994, and an MSc in Community Economic Development in 2015.

Political career: Her early career included work for the Zanzibar government and the UN’s World Food Programme. She was appointed to the Zanzibar House of Representatives in 2000, serving in ministerial roles, and was re-elected in 2005. From 2010 to 2015, she was a Member of Parliament and Minister of State for Union Affairs. Hassan became Tanzania’s first female Vice-President in 2015 and assumed the presidency in March 2021 following the death of President John Magufuli.

Presidency and leadership: As president, Hassan has introduced policy changes, notably regarding COVID-19 and international engagement. While credited with economic growth and reforms, concerns about potential repressive practices were reported in October 2025 by human rights groups.

Family: Hassan is married to Hafidh Ameir and they have four children, including politician Wanu Hafidh Ameir.

Net Worth and Salary: Samia Suluhu Hassan has an estimated net worth of $2 million. President Samia Suluhu Hassan’s annual salary is publicly stated as 98,287,560 Tanzanian shillings, or approximately US$42,000. The figure in USD can fluctuate slightly based on the exchange rate.

Official regulations: The Presidential Affairs Act governs the expenses and allowances for the President’s household, which are charged to the Consolidated Fund. This is separate from the published salary.

Government salary increases: In May 2025, President Suluhu Hassan announced a significant minimum wage increase for public servants, from 370,000 to 500,000 Tanzanian shillings per month, effective July 2025. This, however, does not directly impact the president’s own salary.

Selemani Mwalimu Abdallah, born on January 19, 2006, is a Tanzanian professional footballer who plays as a striker or centre-forward. He is currently on loan at Simba SC from Botola Pro club Wydad AC and represents the Tanzania national team. 

Early career and rise: Mwalimu began his youth career at FGA Talents FC. He later joined Singida Black Stars FC in 2023. He was loaned to KVZ S.C. for the 2023–24 season, where he was the top scorer in the Zanzibar Premier League with 20 goals and 7 assists in 27 appearances. While on loan at Fountain Gate during the 2024–25 season, he quickly became a leading scorer and was recognized as the league’s top player for September 2024.

In February 2025, Mwalimu moved to Wydad AC in Morocco from Fountain Gate. He signed a four-and-a-half-year contract; reported transfer fee was TSh 891,000,00.

International career: Mwalimu is a member of the Tanzania national football team and has been included in the squad for the AFCON U-20 tournament.

Market Value: Selemani Mwalimu estimated market value, according to Transfermarkt (last updated May 28, 2025), is €50k.

His salary at Wydad AC was reportedly TSh 6,000,000 (around $2.5k) per month, plus bonuses.

He is currently on a season-long loan at Simba SC from Wydad AC until June 30, 2026. Simba SC reportedly paid a loan fee of $41,500 to Wydad AC and is covering 50% of his salary during the loan period. Another report suggests Simba paid a loan fee of $30,000 and is covering 100% of his salary.

Endowed Tanzania model, socialite, entrepreneur and brand promoter Janeikunda Evarist Rimoy popularly known as Sanchoka or Sanchi rose to fame thanks to her curvy body which made her an instant celebrity on Instagram with over 900K followers. She was born on June 24, 1989-90 in Kilimanjaro, Tanzania.

Education: Sanchi holds a Bachelor’s degree in Banking and Finance.

She ranks among East Africa’s top ‘curvy’ female social media influencers, often compared to regional celebrities for her beauty and luxury lifestyle.

Her strikingly curvy physique—most notably that voluptuous figure—has captivated audiences everywhere. Through strategic sharing of flattering, reve@ling photos, she’s masterfully curated a personal brand where her p0sterior has become not just noticed, but celebrated throughout media channels.

Dubbed Tanzania’s most curvaceous woman, Sanchi is now one of the most popular African celebrities on the internet her fans keeps commenting as she flaunts her stunning curves on her Instagram page SanchiWorld. Sanchi has an estimated net worth of $200,000 (TSh460 million). She ranks among East Africa’s top ‘curvy’ female social media influencers, often compared to regional celebrities for her following and impact.

Her portfolio includes brand endorsements and collaborations. She is the owner and CEO of Golden Eye Traders; Sanchi holds Bachelor Degree in Banking and Finance.