Nigerian content creator, entrepreneur, makeup artist, photographer and reality TV star Elizabeth Oloruntola also known as Zita was born on 19 April 2001 in Oyo State, Nigeria.

Elizabeth Oloruntola gained fame through the Big Brother Naija Season 10 and her work as lifestyle and beauty content creator.

Zita isn’t just another University of Lagos student—she’s the ambitious force behind Beth&Co, a thriving women’s fashion brand in Nigeria’s most competitive market. Her entrepreneurial vision has strategically expanded across beauty, hair, and fashion collaborations, while her professional photography skills have secured partnerships with prestigious brands including Toke Makinwa Luxury.

Though already established as a content creator, her calculated entry into BBNaija Season 10 on July 26, 2025, has transformed her into a household name virtually overnight. Her dual-purpose strategy of boosting influence while entertaining fans demonstrates her business acumen, as does her clear-eyed assessment of both the cash prize and invaluable branding opportunities at stake.

Most revealing of her character? Despite her rising fame, this Oyo-born beauty and lifestyle influencer refuses to compromise her standards—especially when it comes to relationships. Zita has an estimated net worth of $50,000 (₦75 million naira).